CUHK Alumni Matters - School of Continuing and Professional Studies - New Course: Creative Content Production for Xiaohongshu using Generative AI

School of Continuing and Professional Studies - New Course: Creative Content Production for Xiaohongshu using Generative AI

Programme details	This course is specially designed for SMEs, brand marketers, individual creators, KOLs, and freelancers. It aims to help participants build brand presence on Xiaohongshu (RED), expand into the Mainland China market, or explore career transformation opportunities. By combining theory with practical application, the course offers an in-depth understanding of Xiaohongshu’s platform mechanics and content ecosystem, while also focusing on the use and operation of popular AI tools. Key features include hands-on practice, AI-powered content creation, localisation strategies, and group collaboration which enhance interactive learning and resource sharing to equip learners with core marketing skills on Xiaohongshu. The course topics cover: 1) Xiaohongshu Ecosystem & Content Strategy: Analyze platform algorithms, user behaviour, content types, viral headlines and visual elements, and account persona positioning strategies; 2) AI Tools & Prompt Engineering: Select suitable AI tools and master their application, understand prompt design principles, and build automated content creation workflows; 3) Group-Based Practical Exercises: Utilise AI to support creative ideation, topic selection, and hands-on content creation through multi-tool collaboration; 4) Data Analysis and Strategic Development: Understand key performance indicators, optimise AI efficiency, plan content expansion stages, and develop intelligent operational strategies. Please click here for more details.
Commencement date	12 Nov 2025 (Wed)
Fee	HK$1,980*
Venue	CUSCS Central Learning Centre
Time	Every Wednesday, 7:00p.m.–10:00p.m. (12 hours)
Enquiry	School of Continuing and Professional Studies, CUHK Tel: 2209 7752 Email: scs-it@cuhk.edu.hk

* The School of Continuing and Professional Studies (CUSCS) offers a 20% discount to CUHK alumni who enroll in our general courses. Please visit CUSCS website for details.

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