| Programme details | This course aims to introduce the important role of artificial intelligence (AI) in modern digital marketing, providing participants with foundational knowledge and practical applications. The content covers the basic concepts of AI, optimizing search engines experiences and its applications in content marketing and social media promotion. The instructor will analyse successful cases to help participants learn how to leverage AI technology to enhance marketing strategies and customer experiences while understanding future marketing trends. This course is suitable for anyone interested in digital marketing and looking to enhance their competitiveness in a rapidly changing market.
|
| Commencement date | 12 Jan 2026 (Mon) |
| Fee | HK$1,980* |
| Venue | CUSCS Tsim Sha Tsui Learning Centre |
| Time | Every Monday, 7:00pm - 10:00pm (12 hours) |
| Enquiry | School of Continuing and Professional Studies, CUHK
Tel: 3943 9127 Email: scs-bus@cuhk.edu.hk |
* The School of Continuing and Professional Studies (CUSCS) offers a 20% discount to CUHK alumni who enroll in our general courses. Please visit CUSCS website for details.