Competing in the Digital Economy: Platform Revolution & Breakthrough Programme (15% off for alumni)

The next generation of Fortune 500 companies in the decade of 2020 will be mostly platform-based business.  Platforms, a near-monopolistic business model, are quietly taking over the global economy. Traditional product manufacturers, brands and intermediaries (or“the middleman”) in all major industries are being seriously disrupted by these platforms. Their competitiveness and even survival are highly questionable if they do not act now in the right way. Platform owner is on the driver seat while the rest are just the passengers with not much bargaining power on their pockets. To stay competitive and relevant in the Age of Platform, business leader or professional must have a passion to learn and mindset to change. Enroll in this programme to learn about where your company fits best within a platform ecosystem and formulate a winning strategy for your companies.


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Faculty    
Prof. Toa CHARM, Associate Professor of Practice in Management, CUHK Business School
Programme Dates14 & 15 Oct 2020 (Wed & Thu)
Medium of Instruction
English / Chinese
VenueExecutive Education Suite, 1/F, Cheng Yu Tung Building, The Chinese University of Hong Kong (Shatin Campus) or Live virtual class (Zoom)
Programme FeeHK$16,500
Alumni rateCUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee

 
Enquiry
Phone: 3943 4413
Email: execed@cuhk.edu.hk

*The programme has been applied to be included in the list of registered public courses under the "Reindustrialisation and  Technology Training Programme”(RTTP) - funding scheme under the Innovation and Technology Fund (pending approval). Companies interested in applying for RTTP training grant (two-thirds of programme fee for each eligible participant) for their employee(s) to attend this programme should apply via the online system at least two weeks before the commencement of the programme.

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