School of Continuing and Professional Studies: New Course – Marketing and Practical Application of New Trends in Self-Media


Programme details

This course provides participants with an in-depth understanding of the latest trends in Self-Media. Whether you are an individual Self-Media content creator or a business aiming to utilise Self-Media for promotion, this course, which combines theory and practice, offers the practical knowledge and skills you need. The instructor will begin with the basics, focusing on media platforms such as YouTube, Douyin (TikTok in China), Weixin Channels, and Xiaohongshu (RedNote in China), guiding participants to explore ways to boost traffic and increase sales volume.


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InstructorMr. Clement So
Commencement date6 Mar 2025 (Thu)
FeeHK$2,200*
VenueCUSCS Central Learning Centre
TimeEvery Thursday, 7:00p.m.-10:00p.m. (12 hours)
EnquirySchool of Continuing and Professional Studies, CUHK
Tel: 3943 9127
Email: scs-bus@cuhk.edu.hk

* The School of Continuing and Professional Studies (CUSCS) offers a 20% discount to CUHK alumni who enroll in our general courses. Please visit CUSCS website for details.

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