Digital Marketing and Customer Engagement Programme

Business leaders face imminent needs to master digital marketing and customer engagement. In this programme, participants will be able to understand the modern digital marketing landscape, process and tools to drive growth and improve marketing efficiency.

Upon completion of the programme, the participants are expected to be able to:

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FacultyMr. Matthew Chan, Digital Marketing Community Committee, Hong Kong Management Association
Dates12 & 13 Jan 2022 
Medium of InstructionEnglish / Chinese
VenueCUHK Business School Town Centre (Central) or Live virtual class (Zoom)
Programme FeeHK$15,500
Alumni rateCUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee
Limited-time Offers30% discount for first-time applicants or applicants without any enrollment in the past 12 months*
20% discount for all applicants enrolling in the second course within 12-month period*

"Every leader needs to be a Digital Leader in the Digital Economy."

Other programmes in the Digital Leadership Series for Executives

The programme has been included in the list of registered public courses under the "Reindustrialisation and Technology Training Programme" (RTTP) - funding scheme under the Innovation and Technology Fund. Companies interested in applying for RTTP training grant (two-thirds of programme fee for each eligible participant) for their employee(s) to attend this programme should apply via the online system at least two weeks before the commencement of the programme. 


Phone: (852) 3943 4413


*The offers cannot be used in conjunction with other promotional privileges and do not apply to those companies applied for the RTTP funding scheme.